Last Mile Village Activities
Krishi Mitra
Tata Pipes – Krishi Mitra was a month-long BTL-activation campaign designed to educate and engage with captive and non-captive farmers at prominent village vantage points and other congregational points like mandis and haats of Anantapur and Mahbubnagar districts.
We covered around 76 villages and generated over 2400 leads.
Colgate Toothpaste & Super Flexi Toothburush
The Colgate campaign streamlined distribution channel of the oral care major by drawing on its line of toothpastes & toothbrushes from its wholesale stockists and selling the same to Rural Kirana Stores at discounted prices.
The customised van campaign connected 2000 small Kirana shops in the states of Andhra Pradesh, Karnataka, Tamil Nadu and Orissa and included 15 vans, covering 6-7 villages per day.
Prince Corn Seeds
Limagrain Seedtec-Prince Corn Seeds campaign was aimed at re-establishing Limagrain as a trusted brand.
The campaign used van activation and a skit to connect with farmers in 602 villages across 23 districts of AP, Telangana and 14 districts in Karnataka.
Ab Kam Mein Bhi Zyada
Ab Kam Mein Bhi Zyada was a sit-down campaign that integrated local folklore Burrakatha to create awareness on good farming practices.
The campaign covered 6000 farmers across West Godavari, Andhra Pradesh in a span of one month.
Micro Financing
Bill and Melinda Gates Foundation Micro Financing campaign was aimed at connecting rural people in unbanked area to the formal financial sector.
The campaign covered 11000 villages across 4 states of Madhya Pradesh, Chhattisgarh, Andhra Pradesh & Karnataka.
