Government Initiatives

Ghar Ghar Bijli Ghar Ghar Roshni


Ghar Ghar Bijli, Ghar Ghar Roshni was an integrated marketing campaign to create awareness about the government’s LED bulbs distribution scheme to save energy that connected students across 100 schools in Maharashtra and 120 schools in UP.

The integrated marketing campaign was rolled across 16 territories with a Van Campaign,  Billboards, Banners, Sun pack Boards, Hoardings, Posters, Look Walkers, etc

Badh Chala Bihar


Remotest village covered through 450 vans

Took the honorable minister to each rural house through interactive vans

Samman Rath done through cycle branding reaching out to last mile