School / College Connect Programs
Career Banao, Life Banao
BIG DISHA – Career Banao, Life Banao campaign by Gillette provided career guidance insight to the students based on their personality type and interest areas.
Subtly, the campaign – which covered all the tier II & III towns across AP, Telangana and Maharashtra – also promoted Gillette razor as preferred choice of personal grooming for men.
Ghar Ghar Bijli Ghar Ghar Roshni
Ghar Ghar Bijli, Ghar Ghar Roshni was an integrated marketing campaign to create awareness about the government’s LED bulbs distribution scheme to save energy that connected students across 100 schools in Maharashtra and 120 schools in UP.
The integrated marketing campaign was rolled across 16 territories with a Van Campaign, Billboards, Banners, Sun pack Boards, Hoardings, Posters, Look Walkers, etc
Meeseva Online Portal
MEESeva – Online Portal was a radio broadcasting cum social media campaign across Hyderabad, Vizag, Vijayawada, Tirupati and Rajahmundry to generate awareness about ease of government service access for general public.
A Hackathon was organized in various colleges of small towns to reach out to young influencers & demonstrate the use of the App.