New Optics For the new rural

Welcome to the New Look Rural India which is shedding its old imagery and transforming in every walk of life. The multidimensional impact of Education, Economy, Infrastructure, Transportation and more are triggering unprecedented changes across the country.

The reach of the latest technology, its affordability and acceptability are further fueling rural dreams across social strata, apart from many rural focus policies of central and state governments. We at Insight Outreach, have been witnessing these dramatic changes from close quarters with our presence all over the country.

Being involved in BTL activations for multiple categories over two decades, we have acquired some knowledge about certain commonalities as well as differences that exist in various segments of the rural. These changes have inspired us to equip ourselves with the necessary skills to cater to the emerging challenges in rural marketing and communications.

We are constantly upskilling and upgrading our resources to offer you much more than what we have been offering till now. In this context, Insight Outreach has transformed from being a single focus activation agency to India’s Premier Integrated Rural Marketing Agency.

The challenges being multifold, we have strengthened our domain expertise with many integrated services. Our range of services includes Rural Mindset Study, Rural Relevant Strategy, Rural Communication Development, Delivery of Communication using New Generation Technology, Developing Rural Specific Digital Marketing Campaigns, Innovation and Technology based BTL activations and more.

So, when you want to reach out to the changing rural, you can depend on us to provide you with the complete integrated rural solutions under one roof.

Discover more about Insight Outreach – India’s Premier Integrated Rural Marketing Agency.

The Edge

Case Studies

About Us

Team Insight

A team of dedicated and experienced professionals who are passionate about rural marketing, handling large-scale & geographically scattered campaigns PAN-India for more than 40 brands across different sectors.

Well-grounded in rural sensibilities, we provide multidisciplinary services and assist clients with a strategic tailor-made approach. Our keen insight into rural consumer behavior, the concerns that influence their choices and what excites them to make the purchasing decision, is a puzzle that’s best left to our experienced professionals to crack for you.

Khurram Askari

Managing Director

Mr. Khurram Askari has travelled extensively in rural India to understand how people live and transact at the last mile. His in-depth knowledge of rural sensibilities in small towns and villages is immense. He has helped various brands to penetrate rural markets by establishing robust rural distribution channels.

He has been associated with the Rural Marketing Association of India (RMAI) for the past 10 Years. He was the secretary of RMAI from 2006-2010 and presently is the Executive Committee member of RMAI.

He also teaches rural marketing and is a visiting faculty at Narsee Monjee Institute of Management Studies and IBS Hyderabad respectively. He has been featured in the ‘Top 25 Rural Marketing Professionals’ award for the year 2015 by the Rural Marketing Forum and CMO Asia.

M.P. Nandakumar

Director – Creative & Strategy

With over three decades of cross category experience in FMCG, Durables, Industrial, Agriculture, Financial Services & Automobile sectors, Mr M.P. Nandakumar, is our go-to expert mentor and guide on brand building and marketing strategies.

From conceptualization, scripting to production, he has been behind several hit product promotion films & motivational corporate films in different languages.

He is also a regular guest faculty in Business Schools and has acted with superstar Rajnikant in films like Enthiran besides appearing in several short films and TV commercials.

Aishna Sengupta

Group Head - Rural Strategy

Sehaj Raina

Group Head - Client Servicing

Faizan Hussain

Group Head - Business Acquisition

Anjani Agarwal

Manager - Client Servicing

Daraz Askari

Manager - Client Servicing

Nitin Solipuram

Group Head - Digital Strategy

MD Rafi

National Head - Operations

Srinivas Goud

Head - Creative & Design

Ashutosh M

Manager - Client Servicing

Rahmath Ali Khan

Manager - Experiential Events

Ajay Tiwari

Regional Head - Client Servicing

Jia Lalwani

Manager - Client Servicing







Banking & Finance

Consumer Durables


Contact Us

    Head Office

    #9-4-84/16, 1st Floor, Janaa Heights, Kakatiya Nagar Colony,
    Nanal Nagar X road,
    Hyderabad – 500028

     Tel: +91 9700128197