Rural Experiential Campaigns
Bajaj Maxima - Power Challenge
The Bajaj Maxima – Power Challenge campaign was aimed at positioning Maxima as a sturdy low maintenance 3-wheeler where other competing vehicles had to compete against it by crossing various hurdles.
TVS Sport Mileage Utsav
The campaign aimed at creating a hype about TVS Sport’s highest fuel efficiency on road as per Asia Book of Records with 15% more mileage than competition.
The idea was to promote TVS Sport as “Mileage Ka Baap” in the 110 cc segment in the Uttar Pradesh & Rajasthan markets. This was done through a bike rally along with a branded van.
The mileage of the customer’s vehicle was checked using an OBD meter proving that TVS Sport has much better mileage and the interested customers were provided a test drive experience.