Rural Activations

We believe every interactive engagement with potential customers in any rural activation campaign must take the final shape based on the solid science of consumer behaviour and the nature of products and services being targeted at aspiring rural customers in different congregational touchpoints.

 This is where our customised Traditional Outreach strategy for engagement comes into the picture for brands looking for Rural BTL activations, especially in pockets and remote markets where digitisation is yet to catch up.

 Whether it is at a haat, Mandi, Jatara, Mela, a gram panchayat, a PSU or Industrial Area activation, our rural marketing insight always deliver through Traditional Outreach campaigns.

With over a decade-long presence in rural marketing, our strong workforce and specialized marketing team create a lasting impact, helping clients achieve brand objectives through a perfect mix of BTL media components, which includes digital, technology, augmented reality, analytics and research.

 Our conceptual approach to brand detailing and customized promotions enhance the customer experience in BTL rural marketing – whether through a network of localized touchpoints or multi-state campaigns.