jathra / Mela activations

Open Coke, Open Happiness

coca-cola


Using high volume vantage points at Jatharas (Temple Festivals), Insight’s Innovative BTL campaign for Coke reached  20,00,000 people at temple fairs across Chittoor,  Warangal, Vizag and Rangareddy districts in Telangana and AP states.

Backed by a dance troupe aboard a fabricated van that doubled up as sales counter with a promotional Rs.5/- coca cola  sample, huge sales were generated.