Mumbai: The ‘Profit Bank of India’, a Below the Line (BTL) campaign designed for Supro Maxitruck and Minitruck by our team of experienced professionals, earned Insight Outreach the coveted Rural Marketing Forum Award.
Conceptualised as an innovative influencer marketing, the BTL campaign was feted in ‘Best marketing campaign for rural brand development’ category at a gala event held at Taj Lands End, Mumbai, on 14 February 2018.
Powered by CMO Asia, the rural marketing event was jointly endorsed by World Federation of Marketing Professionals, an independent not-for-profit body, and World Sustainability, a for-purpose organisation.
What made the award special was the fact that ‘Profit Bank of India’ BTL campaign showcased our ease in use of the perfect mix of components (Digital, Technology, BTL and Research) at important touch points.
Our branding solutions for Mahindra’s Supro Maxitruck and Minitruck not only won the hearts of the target group but managed to create long-term impact on them with regard to the implementation of innovative small town marketing strategies on the ground.
It may be recalled that the communication strategies adopted for ‘Profit Bank of India’ campaign was modelled to take on well-established brands Tata Ace and Tata Mega.
This called for a strategic approach to achieve brand goals as our experienced professionals chalking out the perfect plan.
Our data-driven strategy was based on findings achieved through reliable research & analytics, followed by a communication plan for effective small town marketing.
It’s no surprise that the Insight Outreach creative design team successfully achieved Return on Objective (ROO) with their BTL rural marketing campaign for Mahindra’s Supro Maxitruck and Minitrucks.