Our Story

We at Insight Outreach are a team of dedicated and experienced professionals passionate about rural marketing, handling large-scale & geographically scattered campaigns PAN India for more than 40 brands across different sectors.
Well-grounded in rural sensibilities, we provide multidisciplinary services and assist clients with a strategic tailor-made approach.
With over a decade-long presence in rural marketing, many accolades and awards from the industry have come IOPL’s way. Yet, what gives us a real kick is when our strong workforce and specialized marketing team create a lasting impact, helping clients achieve brand objectives through a perfect mix of BTL media components, which includes digital, technology, augmented reality, analytics and research.
Led by its CEO Khurram Askari, Insight Outreach is powered by industry professionals with sound knowledge of communication strategies. Our conceptual approach to brand detailing and customized promotions enhance the customer experience in BTL rural marketing – whether through a network of localized touch points or multi-state campaigns.
Driven by integrity, Insight Outreach is trusted by brands when it comes to choosing right media tools by our experienced professionals for adding more value to the campaigns with right communication strategies.
We are focused on providing multidisciplinary services such as customized promotions, influencer marketing, tailor-made activities and research & data analytics.
Our expertise goes beyond helping clients achieve brand objectives in the rapidly changing rural marketing scene even as we devise creative concepts by keeping all the departments intact while in the process of zeroing in on effective communication solutions.
Our keen insight into rural consumer behaviour, concerns that influence their choices and what excites them to make the purchasing decision, is a puzzle that's best left to our experienced professionals to crack for you.
We believe in building a trust-based relationship for rural-centric brands associating with Insight Outreach that will surely leave one with a positive and lasting impact in their quest for specialized marketing communication solutions and help them stay ahead in the race.