We are led by Mr Khurram Askari, who has travelled extensively in rural India to understand how people live and transact at the last mile. His in-depth knowledge of rural sensibilities in small towns and villages is immense. He has helped various brands to penetrate rural markets by establishing robust rural distribution channels.

Mr Askari has been associated with the Rural Marketing Association of India (RMAI) for the past 10 Years. He was the secretary of RMAI from 2006-2010 and presently is the Executive Committee member of RMAI.

He also teaches rural marketing and is a visiting faculty at Narsee Monjee Institute of Management Studies and IBS Hyderabad respectively. He has been featured in the ‘Top 25 Rural Marketing Professionals’ award for the year 2015 by the Rural Marketing Forum and CMO Asia.


With over three decades of cross category experience in FMCG, Durables, Industrial, Agriculture, Financial Services & Automobile sectors, Mr M.P. Nandakumar, is our go-to expert mentor and guide on brand building and marketing strategies.

From conceptualization, scripting to production, he has been behind several hit product promotion films & motivational corporate films in different languages.

He is also a regular guest faculty in Business Schools and has acted with superstar Rajnikant in films like Enthiran besides appearing in several short films and TV commercials


We are a team of dedicated and experienced professionals passionate about rural marketing, handling large-scale & geographically scattered campaigns PAN-India for more than 40 brands across different sectors.

Well-grounded in rural sensibilities, we provide multidisciplinary services and assist clients with a strategic tailor-made approach. Our keen insight into rural consumer behavior, the concerns that influence their choices and what excites them to make the purchasing decision, is a puzzle that’s best left to our experienced professionals to crack for you.

Abdul Khadeer

VP-Client Servicing

Aishna Sengupta

Manager - Strategy & Planning

Sehaj Raina

Manager -Sales & Client Servicing

Faizan Hussain

Manager -Client Servicing

MD Rafi

Head Operations

Daraz Askari

Manager - Client Servicing

Nitin Solipuram

Manager -Digital Marketing

Anjani Agarwal

Manager -Business Development

Srinivas Goud

Head - Creative & Design